MarketPR
A study has found that 93% of chips marketed as containing avocado oil actually contain other types of oils, placing labeling accuracy in the avocado oil chip category firmly in focus.
The same report identifies a path to a solution, setting up a next step for producers and consumers tracking the issue. The 93% finding The number alone redraws the category.
If 93% of labeled products contain something other than what the label says, the avocado oil chip segment operates on a claim that holds up in fewer than one in ten cases.
For consumers paying a premium on the assumption that avocado oil is inside, the gap between label and contents is, by this measure, nearly universal.
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