MarketPR
Apple's (AAPL) second-generation AirPods Max are available for $449.99 at both Amazon (AMZN) and Best Buy (BBY), only the second time the headphones have carried a discount since launch.
The markdown is $100 off the standard $549.99 retail price and covers every available color. Best Buy's week-long "Black Friday in July" event is running the price in parallel with Amazon.
The print on the discount The only deeper level the AirPods Max 2 have touched was during Prime Day, when the price reached $399.99.
The $50 spread between that floor and today's $449.99 is the relevant context: buyers who missed the Prime Day window face a $449.99 decision rather than a $549.99 one.
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