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Build-A-Bear Workshop beats on earnings but misses on revenue as guidance cut complicates the print

8/27/2026

The non-GAAP earnings print from Build-A-Bear Workshop (BBW) came in at $0.70 per share, clearing the consensus estimate by $0.07. Revenue for the period reached $115.3 million, short of expectations by $5.19 million.

The company paired that result with a reduction to its fiscal-year guidance, and that combination is what the setup turns on. The split between the two lines invites scrutiny.

A $0.07 beat on the bottom alongside a $5.19 million miss on the top suggests cost control carried more of the quarter than volume did. Consensus had priced in a revenue level that demand conditions did not reach.

For a brand whose order book depends on consumer willingness to spend on experiential retail, the top-line number says more about the operating picture than the headline EPS.

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