MarketPR
Coca-Cola (KO) has delivered a higher total return than the S&P 500 in seven of the eight calendar years since 1980 when the broader index lost money, including dividends.
The S&P 500 declined in 1981, 1990, the three-year span from 2000 to 2002, and in 2008, 2018, and 2022.
During these periods, Coca-Cola shareholders ended up with a positive return in five of the eight years, while the index averaged a loss of about 14% per year.
Coca-Cola's average total return across those eight years was roughly 1%, leaving shareholders approximately even on average despite the market downturns. The resilience is most visible in specific down markets.
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