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A minimum of four new Irwin product releases per quarter, with Amazon (AMZN) as the stated expansion channel, is FitLife's publicly committed cadence beginning in 2027.
The plan pairs that launch floor with work to address supply chain operations. What to watch: whether the quarterly minimum holds when the program opens.
The Irwin product plan FitLife's announcement sets the floor explicitly: at least four new Irwin products per quarter starting in 2027. The "at least" language matters.
Volume above four per quarter is possible but was not specified, and the range above the floor depends on conditions the company characterized as supply chain operations in need of attention.
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