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Hailey Bieber, whose skincare brand Rhode was acquired by e.l.f.
Beauty in a deal valued at up to $1 billion, is fronting SKIMS' new Everyday Cotton campaign — placing one of consumer fashion's most commercially active faces alongside Kim Kardashian's shapewear label.
Kim Kardashian, SKIMS co-founder and chief creative officer, said Bieber's effortless approach to style made her the right person to bring the Everyday Cotton line to life.
Campaign Aesthetics: Minimalism Over Noise Photographed by Mert Alas, the campaign strips back to essentials.
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