MarketPR
IMSA reported that its domestic audience increased by more than a third while its international viewership rose by nearly a quarter during the previous year.
The WeatherTech Sportscar Championship is experiencing a broader rise in popularity across North America and Europe, a trend that extends beyond the immediate impact of the Drive to Survive series on Formula 1.
The growth in viewership aligns with a shift in how motorsport content is consumed.
Multi-hour, multi-class racing formats are finding better traction on streaming platforms and second-screen viewing habits compared to traditional linear broadcast television.
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