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Margin resilience drives selective rotation as earnings reactions fall short

7/29/2026

In focus this session: earnings reactions across equities have disappointed, and margin resilience is the factor now supporting a selective rotation in the space.

Capital is reallocating toward names where margins have held, rather than responding to the broader results calendar.

Where the rotation is landing The current pattern separates margin performance from the earnings reaction itself.

A company can post results that the tape greets poorly, yet if its margin structure is intact, it may still draw interest from investors repositioning within the rotation.

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