MarketPR
OpenAI's advertising business inside ChatGPT has reached a $1 billion annualized revenue run rate, after the company began placing ads on the platform earlier this year.
OpenAI's chief rival used a Super Bowl commercial to ridicule the decision, a response that signals how rivals are reading the ad push. The $1 billion annualized figure is the sharpest number in this setup.
OpenAI is private, so the run rate carries no public filing or earnings print behind it.
That Anthropic chose Super Bowl airtime to engage puts the ad build-out in competitive focus, regardless of whether any period-specific revenue has reached the public record.
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