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Phil Schiller's App Store exit tied to recurring-revenue friction with CEO John Ternus

9/7/2026

Reports that Phil Schiller parted ways with App Store oversight because of reservations about new Apple CEO John Ternus's recurring-revenue ambitions put the platform's strategic direction in focus for investors tracking Apple (AAPL).

The reported friction centers on Ternus's goal of pulling more recurring revenue from the App Store, a target Schiller apparently viewed with skepticism.

The next confirmable milestone is any formal communication from Apple about App Store strategy under the new leadership structure.

Schiller's departure removes a senior voice closely identified with how the App Store has operated historically.

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