MarketPR
Powerade has introduced a new advertising campaign titled "Never Just Sports" in direct response to a nearly nude commercial featuring actress Sydney Sweeney for the gambling platform Novig.
The Powerade spot, described as a compilation of female athletes performing athletic tasks, was placed next to the Novig advertisement.
OutKick's daily column "Nightcaps" reports that the controversy stems from critics interpreting Sweeney's ad as a criticism of women's sports.
The column argues that the Sweeney campaign, titled "Just Sports," is actually targeted at men to promote sports betting and is unrelated to women's athletics.
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