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Prime Day 2026: LG, Samsung, and Sony Cut 4K TV Prices as Amazon, Walmart, and Best Buy Compete

6/24/2026

Amazon Prime Day is producing some of the deepest 4K TV discounts seen outside of Black Friday, with LG, Samsung, Sony, TCL, Hisense, and Vizio all marking down flagship and mid-range sets across Amazon, Walmart, and Best Buy.

The LG C5 OLED (65-inch) drops to $1,199.99 from $2,699.99 at Amazon; Samsung's S90F OLED (65-inch) is $1,197.99 at Amazon, down from $2,499.99.

The event, alongside Black Friday and the pre-Super Bowl window, marks one of three annual peaks for television purchasing.

Mid-Range 4K: TCL, Hisense, and Vizio Lead on Value TCL's QM6K (65-inch) is $527.99 at Walmart — a sub-$530 entry for a panel supporting up to 4K/144Hz with a PC, plus VRR and low input lag, attributes that suit gaming-focused buyers.

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