MarketPR
The XRP logo will appear on the 25-yard lines inside Ben Hill Griffin Stadium beginning with the University of Florida's September 5 game against Florida Atlantic, part of a multi-year deal between Ripple and Florida Athletics that is reportedly worth $5 million a year.
$XRP has fallen 48% over the past twelve months, trading at $1.45 on September 4 against $2.79 in early September 2025, and the agreement contains nothing that obligates the university, its vendors, or its ticketing platform to touch the token.
What the deal covers Florida Athletics announced the agreement on X on September 4. The XRP logo will also run on the Gators' website and social media accounts and on signs at campus events.
Ripple will fund financial and technology education for student-athletes and the broader campus community.
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