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Strategy Greenlights $BTC Sales as Bitcoin Maximalism Meets Capital-Market Reality

7/3/2026

Strategy, the corporate Bitcoin holding firm, has authorized the sale of $BTC — a notable turn for a company that built its reputation on accumulation and became the benchmark for institutional Bitcoin conviction.

The authorization signals that even the most prominent corporate holders must eventually answer to capital-market mechanics, not just ideology.

Stablecoin competition and crypto's political spending are also accelerating, underscoring how far the industry has moved from its cypherpunk origins.

Strategy's Authorized Sales Challenge the Maximalist Playbook Bitcoin maximalism holds that $BTC is an asset to accumulate indefinitely and never sell — a doctrine Strategy helped popularize in corporate treasury circles.

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