MarketPR
The Onion will relaunch InfoWars on July 2nd, converting Alex Jones's former conspiracy media outlet into a comedy and cultural platform developed with the backing of Sandy Hook shooting victims' families.
More than a year and a half after the satirical news organization first announced its pursuit of the property, the brand has a firm go-live date and a remade editorial identity.
The move represents one of the more unusual brand acquisitions in recent media history — a satirical outlet absorbing a conspiracy network and flipping its entire purpose.
What the Platform Is, and What It Replaces InfoWars built its audience under Alex Jones by trafficking in conspiracy theories, most notoriously claims targeting families of victims of the Sandy Hook elementary school shooting.
Keep reading