MarketPR
Warner Bros.' DC Studios film "Supergirl" opened to $38 million domestically and $30 million internationally over its debut weekend, totaling $68 million globally — a result that fell well short of the studio's revised pre-release expectations of $50 million domestic and $80 million international, and catastrophically below early tracking that had projected up to $70 million from the United States alone.
With an estimated $186 million production budget and at least $100 million in marketing costs, the opening sets up a projected loss of $130 million to $200 million or more for Warner Bros.
Box Office Math Points to Deep Losses Studios and theaters typically split revenue roughly 50/50, meaning "Supergirl" needed somewhere between $450 million and $500 million globally just to break even on combined production and marketing costs.
James Gunn's "Superman" drew approximately 57% of its box office from domestic ticket sales — applying a similar split to "Supergirl" implies the film needs roughly $270 million in U.S.
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