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Why Public Companies Are Putting $BTC on the Balance Sheet

6/26/2026

A growing cohort of public companies has reclassified $BTC from speculative exposure to formal treasury asset, arguing that scarcity, dollar denomination, and inflation resistance make it a legitimate reserve.

Strategy — formerly MicroStrategy — pioneered the model; Tesla, Block, and Japan's Metaplanet have since adopted it, alongside a broader range of companies whose ranks are still expanding.

The Four-Part Rationale Corporate treasury teams buying bitcoin tend to cite the same short list.

First, scarcity: the asset's supply is constrained in ways that cash is not, which proponents argue makes it resistant to the purchasing-power erosion that fiat reserves face.

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