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Xcel Brands (NASDAQ: XELB) announced a new licensing partnership for its Trust. Love by Cesar Millan brand, naming EcoStrong as the category licensee for cleaning products, odor management, shampoo, and conditioners.
The New York-based media and consumer products company disclosed the agreement on June 11, 2026, adding a dedicated manufacturing partner to a brand it distributes through social commerce and livestream shopping.
What EcoStrong Is Licensed to Produce Under the agreement, EcoStrong gains licensing rights for the Trust.
Love by Cesar Millan label across four distinct product categories: cleaning products, odor management, shampoo, and conditioners.
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