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Porsche unveiled the Mission S concept in New York, a mid-engined sports car positioned above the 911 in the manufacturer's lineup.
The model is designated as a regular production vehicle rather than a limited-run edition like the Carrera GT or 918 Spyder. The introduction supports Porsche's strategy to exit a financial downturn by 2035.
The German automaker's profit margin fell from 18 percent three years ago to 1 percent last year. A partial recovery has occurred since that drop.
Porsche's board has outlined a plan called Sportwagenschmiede '35 to return to double-digit margins by 2035.
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