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MARKETSRoku Shares Outperform S&P 500 Amid Upcoming Earnings ReleaseOct 16EARNINGSPorsche previews Mission S supercar to restore margins by 2035Oct 16REGULATORYDavid Bell sues Dr. William Meyers and others for $300M after botched hip surgeryOct 15MARKETSAmerican Tower Earnings Set for October 27 Amid Stable EstimatesOct 15ENERGYAdams Natural Resources Fund posts 34.4% nine-month NAV returnOct 15MARKETSAdams Diversified Equity Fund Reports Nine Month ResultsOct 15EARNINGSVistra Shares Drop 6.5% Amid Peer Losses, Valuation Near Market AverageOct 15MACROAnthropic taps nonprofits METR and SecureBio to help assess risks and safety practicesOct 15TECHSaaS stocks rebound as 10-year Treasury yield pulls backOct 15COSTCostco shares show negative beta and low index correlation over past yearOct 15MARKETSRoku Shares Outperform S&P 500 Amid Upcoming Earnings ReleaseOct 16EARNINGSPorsche previews Mission S supercar to restore margins by 2035Oct 16REGULATORYDavid Bell sues Dr. William Meyers and others for $300M after botched hip surgeryOct 15MARKETSAmerican Tower Earnings Set for October 27 Amid Stable EstimatesOct 15ENERGYAdams Natural Resources Fund posts 34.4% nine-month NAV returnOct 15MARKETSAdams Diversified Equity Fund Reports Nine Month ResultsOct 15EARNINGSVistra Shares Drop 6.5% Amid Peer Losses, Valuation Near Market AverageOct 15MACROAnthropic taps nonprofits METR and SecureBio to help assess risks and safety practicesOct 15TECHSaaS stocks rebound as 10-year Treasury yield pulls backOct 15COSTCostco shares show negative beta and low index correlation over past yearOct 15
NewsEarnings

Porsche previews Mission S supercar to restore margins by 2035

Porsche unveiled the Mission S concept in New York, a mid-engined sports car positioned above the 911 in the manufacturer's lineup. The model is designated as a regular production vehicle rather than a limited-run edition like the Carrera GT or 918 Spyder. The introduction supports Porsche's strategy to exit a financial downturn by 2035. The German automaker's profit margin fell from 18 percent three years ago to 1 percent last year. A partial recovery has occurred since that drop. Porsche's board has outlined a plan called Sportwagenschmiede '35 to return to double-digit margins by 2035. The strategy prioritizes value over volume, focusing on greater customer individualization and higher selling prices. Michael Leiters, Porsche Chairman, stated that the goal is to strengthen the sports car brand across all model lines with highly desirable models in high-margin segments. The preview image highlights quad exhausts on the concept vehicle.

By Miles BroadbentNewsroomOctober 16, 20262 min read
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Porsche unveiled the Mission S concept in New York, a mid-engined sports car positioned above the 911 in the manufacturer's lineup. The model is designated as a regular production vehicle rather than a limited-run edition like the Carrera GT or 918 Spyder. The introduction supports Porsche's strategy to exit a financial downturn by 2035. The German automaker's profit margin fell from 18 percent three years ago to 1 percent last year. A partial recovery has occurred since that drop. Porsche's board has outlined a plan called Sportwagenschmiede '35 to return to double-digit margins by 2035. The strategy prioritizes value over volume, focusing on greater customer individualization and higher selling prices. Michael Leiters, Porsche Chairman, stated that the goal is to strengthen the sports car brand across all model lines with highly desirable models in high-margin segments. The preview image highlights quad exhausts on the concept vehicle.

About this story

Filed by the newsroom of MarketPR on October 16, 2026. Source: arstechnica.com. Indicative figures are not investment advice.

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