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August retail sales jump 1.2%, beat forecast and sharpen Fed rate-hike case

A 1.2% monthly advance in U.S. retail and food services sales for August cleared the Reuters consensus of 0.8% and reversed a revised 0.5% July decline, the Census Bureau said Wednesday. Total sales came in at $773.9 billion on a seasonally adjusted basis, 6.0% above August 2025, and the strongest single-month move since March. The next confirmable milestone is what the Federal Reserve does with it.

By Renata OstrowskiNewsroomSeptember 17, 20262 min read
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Key takeaways

  • U.S. retail and food services sales rose 1.2% in August, beating the Reuters consensus of 0.8% and reversing a revised 0.5% July decline.
  • Total sales reached $773.9 billion seasonally adjusted, 6.0% above August 2025 and the strongest single-month gain since March.
  • Service-station receipts rose 3.1% as gasoline prices climbed, and the strong print led economists to raise third-quarter GDP growth estimates.
  • Economists said the data, alongside an above-expectations import price report, strengthens the case for another Federal Reserve rate hike.
  • Consumer sentiment weakened, with the University of Michigan index falling to 51.0 from 55.2 and year-ahead inflation expectations rising to 4.3%.

A 1.2% monthly advance in U.S. retail and food services sales for August cleared the Reuters consensus of 0.8% and reversed a revised 0.5% July decline, the Census Bureau said Wednesday. Total sales came in at $773.9 billion on a seasonally adjusted basis, 6.0% above August 2025, and the strongest single-month move since March. The next confirmable milestone is what the Federal Reserve does with it.

Service-station receipts rose 3.1% as gasoline prices climbed through the period, and dining and drinking establishments logged stronger traffic alongside broader gains across goods categories. The July figure was revised to a 0.5% decline from the initially reported 0.6% drop. The print was strong enough to prompt economists to raise their third-quarter GDP growth estimates.

Bradley Saunders, North America economist at Capital Economics, told Reuters the result reaffirms the economy's capacity to absorb higher interest rates and gives the Fed scope to hike to get inflation under control. August retail data and a separate import price report, both above expectations in the same session, together reinforced the argument for another increase.

The strain behind the headline

The headline number leans on pump prices. Set aside service stations and the picture is messier. The University of Michigan's Index of Consumer Sentiment dropped to 51.0 in August from 55.2 in July, a 7.6% decline, as households grew more anxious about the cost of living. Year-ahead inflation expectations rose to 4.3% in August, above every 2024 reading. Real wages have moved lower and gasoline prices have climbed again since August closed, with the pressure most acute among lower-income families absorbing higher fuel and grocery bills.

Scott Anderson, chief U.S. economist at BMO Capital Markets, said more consumers are losing purchasing power and that BMO expects the trend to become an increasing drag on real consumer spending growth in the fourth quarter and into 2027.

What to watch

The August pace is unlikely to repeat given those input conditions, and economists said so explicitly. The data that resolves the question is September's retail figure. For now, the Fed has two above-consensus prints landing in the same session, and that combination is the setup heading into its next rate decision.

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About this story

Filed by the newsroom of MarketPR on September 17, 2026. Source: finance.yahoo.com. Indicative figures are not investment advice.

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Frequently asked

By how much did August retail sales rise and did it beat expectations?

August retail and food services sales rose 1.2%, beating the Reuters consensus of 0.8% and reversing a revised 0.5% decline in July.

How does this affect the Federal Reserve's rate decision?

Economists said the strong data gives the Fed scope to hike rates, and combined with an above-consensus import price report it reinforces the case for another increase heading into the next rate decision.

What drove the increase in August sales?

Service-station receipts rose 3.1% as gasoline prices climbed, with additional gains from dining and drinking establishments and broader goods categories.

What are the warning signs behind the headline number?

Consumer sentiment fell to 51.0 from 55.2, year-ahead inflation expectations rose to 4.3%, real wages declined, and lower-income families face acute pressure from higher fuel and grocery bills.

Will the strong August pace continue?

Economists said the August pace is unlikely to repeat given the input conditions, and September's retail figure is the data that will resolve the question.