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NewsDeals · NVDA

Best Buy's 2026 Black Friday sale is expected to open around November 19 as chipflation raises electronics baselines

The setup for Best Buy's 2026 holiday season carries more weight than usual. Based on a three-year pattern, the retailer's official Black Friday Sale is projected to open on or around Thursday, November 19, with early doorbusters expected around Halloween. Black Friday itself lands on November 27, the one date Best Buy has already confirmed on its own calendar.

By Desmond ChoiNewsroomAugust 22, 20262 min readNVDA ·AAPL
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Key takeaways

  • Best Buy's official 2026 Black Friday Sale is projected to open on or around Thursday, November 19, based on a three-year pattern, with Black Friday itself confirmed on November 27.
  • J.P. Morgan estimates DRAM prices could rise more than 400% from the start of 2024 through the end of 2026, an AI-driven 'chipflation' effect already raising electronics baseline prices.
  • Because discounted gear was built against higher component costs, a percentage-off deal in 2026 sits on top of a higher starting price than the same product a year earlier.
  • The deepest cuts historically hit televisions (50%-60% on Samsung, LG, and Sony), laptops, tablets, Apple devices, gaming hardware, and headphones and appliances from brands like Dyson, Bose, and Ninja.
  • Early doorbuster access requires paid membership—My Best Buy Plus at $49.99/year or My Best Buy Total at $179.99/year—unlocking deals a full day ahead, usually on Thursdays.

The setup for Best Buy's 2026 holiday season carries more weight than usual. Based on a three-year pattern, the retailer's official Black Friday Sale is projected to open on or around Thursday, November 19, with early doorbusters expected around Halloween. Black Friday itself lands on November 27, the one date Best Buy has already confirmed on its own calendar.

The 2024 and 2025 playbooks track closely and set the baseline. In 2024, Best Buy started dropping doorbusters on November 8, launched the official sale on November 21, and ran Cyber Monday on December 1. In 2025, the retailer opened its holiday season on Halloween with weekly Friday doorbusters, ran an early sale through November 19, then opened the official Black Friday Sale on November 20. The through line: the full sale now starts more than a week before Black Friday itself, always on a Thursday, with early deals stretching back to late October. Applied to 2026, that cadence lands the official opening on or around November 19, with Cyber Monday on November 30.

What J.P. Morgan's DRAM call means for this year's discount math

There is a specific reason to track the 2026 pricing window more closely than prior years. An AI-driven spike in memory chip costs, which analysts have called "chipflation," has been pushing up the price of laptops, phones, and other electronics throughout the year. J.P. Morgan has estimated that DRAM prices could climb more than 400% from the start of 2024 through the end of 2026, and that increase is already reaching store shelves. The gear Best Buy discounts this November was, in many cases, built and priced against those higher component costs. A percentage-off deal sits on top of a higher starting price than the same product carried a year ago.

The categories that historically see the deepest cuts include televisions (discounts have reached 50% to 60% on Samsung, LG, and Sony models), laptops, tablets, Apple devices including iPads and MacBooks, gaming hardware for Nintendo Switch 2, PlayStation 5, and Xbox Series X and S, and headphones and appliances from Dyson, Bose, and Ninja.

Early access to doorbusters is gated behind Best Buy's paid memberships. My Best Buy Plus costs $49.99 a year and My Best Buy Total costs $179.99 a year. Both unlock doorbuster deals a full day ahead of general access, usually on Thursdays. Last year, Best Buy's Holiday Price Match Guarantee ran November 1 through December 31, with price matching honored through mid-January.

What to watch

Best Buy typically posts its complete holiday calendar in mid to late October. That announcement sets firm doorbuster dates for 2026 and is the first confirmed read on whether the Thursday-before-Thanksgiving-week pattern holds.

Related reading

About this story

Filed by the newsroom of MarketPR on August 22, 2026. Source: benzinga.com. Indicative figures are not investment advice.

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Frequently asked

When is Best Buy's 2026 Black Friday sale expected to start?

The official Black Friday Sale is projected to open on or around Thursday, November 19, 2026, with early doorbusters expected around Halloween and Cyber Monday on November 30.

What is 'chipflation' and how does it affect Best Buy's deals?

'Chipflation' is an AI-driven spike in memory chip costs that has raised prices of laptops, phones, and other electronics; it means percentage-off discounts apply to higher starting prices than a year ago.

How much do DRAM prices reportedly rise according to J.P. Morgan?

J.P. Morgan has estimated DRAM prices could climb more than 400% from the start of 2024 through the end of 2026.

How can shoppers get early access to Best Buy doorbusters?

Early access is gated behind paid memberships—My Best Buy Plus ($49.99/year) or My Best Buy Total ($179.99/year)—which unlock doorbuster deals a full day ahead of general access, usually on Thursdays.

When will Best Buy confirm its official 2026 holiday deal calendar?

Best Buy typically posts its complete holiday calendar in mid to late October, which sets firm doorbuster dates for 2026.