Chubb Survey: 78% of Young Luxury Collectors Buy for Investment, Majority Carry No Insurance
A Chubb (CB) survey of affluent collectors in their early 20s through mid-40s finds 78% treat watches, jewelry, art, wine, and sports memorabilia purchases at least partly as investments. More than half carry no valuables insurance on those holdings. With 94% of respondents saying they want coverage, the gap between stated intent and active policy is the number in focus.
Key takeaways
- A Chubb survey of affluent collectors aged early 20s to mid-40s found 78% treat purchases of watches, jewelry, art, wine, and sports memorabilia at least partly as investments.
- More than half of these collectors carry no valuables insurance on their holdings, despite 94% saying they want coverage.
- Chubb labels this group HENRY—High Earners, Not Rich Yet—with holdings valued from $10,000 to more than $100,000.
- The survey reports one aggregate uninsured rate across all five collectible categories, with no per-category breakdown available.
- Chubb (CB) operates in personal lines, and the next confirmable milestone is a product filing or investor commentary tying HENRY-segment penetration to personal lines growth targets.
A Chubb (CB) survey of affluent collectors in their early 20s through mid-40s finds 78% treat watches, jewelry, art, wine, and sports memorabilia purchases at least partly as investments. More than half carry no valuables insurance on those holdings. With 94% of respondents saying they want coverage, the gap between stated intent and active policy is the number in focus.
The HENRY cohort and its exposure
The label Chubb applies is HENRY: High Earners, Not Rich Yet. These collectors have the income to build holdings valued from $10,000 to more than $100,000. The survey finds they have not extended the investment thesis to protection against physical loss.
The core tension in the data: a buyer treating a vintage watch or a piece of art as a store of value is already accepting price risk and liquidity risk. Add uninsured physical loss, and the investment case has a hole in it. Ninety-four percent of respondents say they want to purchase valuables insurance. More than half have not. Chubb's summary does not identify the barrier.
Five categories, one headline figure
The survey covers watches, jewelry, art, wine, and sports memorabilia as a unified collectibles universe. Holdings run from $10,000 into six figures. The uninsured rate applies to the aggregate; no per-category breakdown is available from this release.
Each of those five asset classes carries different appraisal and documentation requirements at the point of a claim. A certified timepiece and a signed piece of sports memorabilia do not move through the same authentication chain. The headline figure leaves that complexity aside.
What to watch
CB is the stock in focus. Personal lines is Chubb's operating terrain, and this survey puts a named, quantified segment of underinsurance on the record. The next confirmable milestone is a product filing or investor commentary that ties HENRY-segment penetration to personal lines growth targets. Until then, 78% of these collectors invest and more than half remain without coverage.
Related reading
Filed by the macro desk of MarketPR on July 16, 2026. Source: prnewswire.com. Indicative figures are not investment advice.