Martis Capital Acquires Majority Stake in Healthcare Agency Deerfield Group
Martis Capital Management, a private equity firm operating exclusively in middle-market healthcare, announced June 30, 2026 that it has acquired a majority equity stake in Deerfield Group, a healthcare marketing, communications, and media agency. The deal adds a services-side asset to Martis Capital's healthcare-focused portfolio and extends its footprint into the agencies that connect healthcare companies with their markets.
Key takeaways
- Martis Capital Management announced on June 30, 2026 that it acquired a majority equity stake in healthcare marketing, communications, and media agency Deerfield Group.
- Martis Capital is a San Francisco-based private equity firm that operates exclusively in the middle-market healthcare segment.
- Financial terms of the acquisition were not disclosed.
- Deerfield Group operates across Washington and Miami and connects healthcare companies with audiences including physicians, payers, patients, and policymakers.
- The majority stake, rather than a full buyout, leaves existing leadership with continued economic interest to preserve personnel continuity.
Martis Capital Management, a private equity firm operating exclusively in middle-market healthcare, announced June 30, 2026 that it has acquired a majority equity stake in Deerfield Group, a healthcare marketing, communications, and media agency. The deal adds a services-side asset to Martis Capital's healthcare-focused portfolio and extends its footprint into the agencies that connect healthcare companies with their markets.
The Transaction
The acquisition gives Martis Capital a controlling position in Deerfield Group without disclosing financial terms. Martis Capital, headquartered in San Francisco, has organized its strategy entirely around the middle-market segment of the healthcare industry — a deliberate narrowing that means every deal it underwrites touches healthcare in some form. Deerfield Group operates across Washington and Miami, covering the two ends of a corridor that runs from federal policy corridors to commercial healthcare markets.
What Deerfield Group Does
Deerfield Group is described in the announcement as a leading healthcare marketing, communications, and media agency. In practical terms, agencies in this category manage the flow of information between healthcare companies — manufacturers, payers, providers, associations — and the audiences they need to reach: physicians, payers, patients, and policymakers. Healthcare marketing services have drawn increasing attention from institutional capital because the regulatory and reimbursement complexity of the sector creates durable demand for specialized communications expertise that generalist agencies cannot easily replicate.
Strategic Fit
For Martis Capital, the acquisition fits a pattern of building exposure across the healthcare value chain rather than concentrating in any single segment such as provider services or medical technology. Marketing and communications agencies sit at an informational node: they hold relationships with buyers and distribution channels that are time-consuming to build and difficult for new entrants to displace. A majority stake rather than a full buyout leaves existing leadership with continued economic interest — a structure commonly used in professional-services deals where continuity of key personnel is central to the asset's value.
The announcement was made jointly from Washington, San Francisco, and Miami.
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Filed by the macro desk of MarketPR on July 3, 2026. Source: prnewswire.com. Indicative figures are not investment advice.