Amazon Unveils Two New Bee AI Listening Devices

Amazon released two new Bee artificial intelligence listening devices on Thursday, introducing a wearable wristband and a credit card-sized voice recorder to expand its hardware portfolio. The launch marks the company's latest entry into the competitive AI gadget market.

The Bee Frontier is an upgraded version of Amazon's existing wearable, designed to be worn on a wrist or clipped to clothing. It offers up to seven days of battery life and is priced at $75, an increase from the $50 cost of its predecessor. Amazon acquired the San Francisco-based startup Bee in July 2025 for an undisclosed amount. The company previously marketed an always-listening bracelet equipped with microphones capable of recording, transcribing and analyzing conversations.

According to a blog post, the Bee Frontier features dual microphones with upgraded noise filtering. Amazon stated this allows the device to "take note of what matters and ignore what doesn't, even in noisy environments like a crowded restaurant or open office." The company also debuted the $100 Bee Eclipse, a credit card-sized gadget that functions like other Bee devices but magnetically snaps onto the back of a smartphone instead of being worn. The Bee Frontier is available immediately, while the Bee Eclipse will be available soon.

Amazon is refreshing its Bee lineup as technology companies prepare for the holiday season with new AI hardware. The company discontinued its budget-friendly Fire tablets in favor of three new AI-infused Alexa Tablets. Microsoft showcased an Nvidia-powered Windows laptop, and Apple unveiled its HomeView smart home hub with Siri AI.

These new gadgets will compete with existing AI wearables on the market. Meta has reported growing momentum from its smart glasses, which feature AI and a built-in camera. Those devices have generated privacy and civil rights concerns among users, advocacy groups and lawmakers. Meta also announced a palm-sized pendant called Muse Charm that runs its Muse AI assistant. Other competitors include Plaud, which developed a card-shaped note-taking device, and Friend, which offers an AI necklace.

Unlike Amazon's Echo smart speakers, which required a wake word to start listening, Bee devices record continuously when turned on. Amazon says this enables features such as conversation summaries and the ability to review memories from past days. The devices can also track recurring trends or themes to provide personalized goals or actions.

A Bee Pro subscription costs $12 per month and includes unlimited conversation summaries, daily memories, and integrations with Amazon's webstore, Alexa+ AI assistant and third-party apps. Amazon stated that no audio is ever stored and that no one, including Amazon, can access user data. Users can delete transcripts and summaries at any time, and an LED light signals when the gadgets are recording.