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NewsEarnings

Bijan Robinson and Baker Mayfield front Sonic's $7 Big Deal Meal in the "My Greatest 7" football-season campaign

Sonic's "My Greatest 7" campaign, built around the chain's $7 Big Deal Meal, is running across the football season with Atlanta Falcons running back Bijan Robinson and Tampa Bay Buccaneers quarterback Baker Mayfield as its featured athletes. Robinson, who played at Texas before Atlanta selected him in the first round of the NFL Draft, is backing the deal as an affordable family option on game days.

By Grant HalloranNewsroomSeptember 18, 20262 min read
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Key takeaways

  • Sonic's "My Greatest 7" campaign is centered on the chain's $7 Big Deal Meal and runs across the football season.
  • Atlanta Falcons running back Bijan Robinson and Tampa Bay Buccaneers quarterback Baker Mayfield are the campaign's featured athletes.
  • The $7 Big Deal Meal includes a cheeseburger, a medium drink, a choice of medium tots or fries, and a vanilla sundae.
  • Robinson, who played at Texas before Atlanta drafted him in the first round, promotes the deal as an affordable family game-day option.
  • Robinson praised his former Texas program after it beat then-No. 1 Ohio State 24-23 in Austin, scoring 21 fourth-quarter points to complete the comeback.

Sonic's "My Greatest 7" campaign, built around the chain's $7 Big Deal Meal, is running across the football season with Atlanta Falcons running back Bijan Robinson and Tampa Bay Buccaneers quarterback Baker Mayfield as its featured athletes. Robinson, who played at Texas before Atlanta selected him in the first round of the NFL Draft, is backing the deal as an affordable family option on game days.

The $7 Big Deal Meal comes with a cheeseburger, a medium drink, a choice of medium tots or fries, and a vanilla sundae. Robinson told OutKick the price point matters because families can sit down with a full meal without the cost becoming the conversation. He noted that friends went to Sonic the day they saw the campaign launch. Robinson personally adds a strawberry limeade and a chili dog when he wants more.

Robinson's read on Texas after the Ohio State comeback

Robinson's partnership with Sonic is running alongside a charged stretch for his former program. Texas climbed the AP poll this week after beating then-No. 1 Ohio State 24-23 in Austin, with 21 fourth-quarter points completing the comeback. Robinson was watching, and he told OutKick he knew something was shifting when head coach Steve Sarkisian broke off a halftime interview and headed back to the locker room. Sarkisian, he said, was already working through adjustments before he got there.

Quarterback Arch Manning and the Texas offense drove the decisive fourth-quarter scoring. The defense held Ohio State receiver Jeremiah Smith enough to keep returning the ball to the offense.

Robinson told OutKick the result could shift the entire season's arc. Beating the No. 1 team, he said, gives the Longhorns the confidence to know they can compete against anyone in the country. He did raise one caution: holding the top ranking puts a target on the program, and opponents will arrive prepared. Texas cannot afford to lose the edge that produced the comeback. His stated goal for the program is a return to the College Football Playoff and a run at the national championship.

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About this story

Filed by the newsroom of MarketPR on September 18, 2026. Source: foxnews.com. Indicative figures are not investment advice.

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Frequently asked

Who are the athletes featured in Sonic's "My Greatest 7" campaign?

Atlanta Falcons running back Bijan Robinson and Tampa Bay Buccaneers quarterback Baker Mayfield are the featured athletes.

What comes with the $7 Big Deal Meal?

It includes a cheeseburger, a medium drink, a choice of medium tots or fries, and a vanilla sundae.

What does Bijan Robinson add to the meal when he wants more?

Robinson personally adds a strawberry limeade and a chili dog.

How did Texas perform against Ohio State?

Texas beat then-No. 1 Ohio State 24-23 in Austin, scoring 21 fourth-quarter points to complete the comeback, which lifted the Longhorns in the AP poll.

What did Robinson say the win means for Texas?

He said beating the No. 1 team gives the Longhorns confidence they can compete against anyone, though holding the top ranking puts a target on the program; his goal is a College Football Playoff return and a national championship run.