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Truist sees a technology opportunity not matched since ChatGPT's debut

A sideways market and rising earnings have positioned the technology sector for conditions that Truist says resemble an opportunity not seen since ChatGPT first launched. The firm's read is that a reset in the sector has made technology more attractive on a relative basis to the broader market. For the markets reader, the setup hinges on whether that earnings trajectory holds.

By Desmond ChoiNewsroomSeptember 18, 20262 min read
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Key takeaways

  • Truist says a sideways market combined with rising earnings has created a technology-sector opportunity it compares to the moment ChatGPT first launched.
  • The firm's case is a relative-value argument, that technology has reset to become more attractive against the broader market, not an absolute call that tech will rally.
  • The mechanism is divergence between price and earnings: a rangebound market plus climbing earnings compresses tech's multiple without a sharp sell-off.
  • Earnings are the key variable, and the thesis holds only if technology companies keep posting results ahead of what a flat market implies.
  • The next confirmable test is the coming round of technology earnings, which will either validate or close the divergence Truist is tracking.

A sideways market and rising earnings have positioned the technology sector for conditions that Truist says resemble an opportunity not seen since ChatGPT first launched. The firm's read is that a reset in the sector has made technology more attractive on a relative basis to the broader market. For the markets reader, the setup hinges on whether that earnings trajectory holds.

The argument Truist is making comes down to divergence between price and earnings. When a market moves sideways and earnings continue to climb, a sector's multiple compresses against its growth profile without requiring a sharp sell-off to create the gap. Technology becomes cheaper in relative terms even as prices sit in a range, and that is the mechanism Truist appears to be describing. The ChatGPT comparison is a reference to a prior inflection: that was also a moment when a new computing cycle began showing up in earnings before the market had fully priced it in, and investors who recognized the gap early had room to act before it closed.

The reset in context

A rangebound market can obscure a re-rating as it happens. Prices hold a level while the earnings picture shifts the underlying math, and the gap between the two is where Truist sees the current opportunity sitting. The firm's framing of attractive relative to the market is a relative-value argument, not an absolute one. That is a meaningful distinction. The call is that the sector has reset to a point where its risk-reward has improved against what the broader market offers, not simply that technology will run from here.

What to watch

The variable that holds this setup together is earnings. If technology companies continue posting results ahead of what a flat tape implies, the Truist thesis stays intact. Disappointment on earnings would close the gap and undercut the relative-value case regardless of where the broader market trades.

The next confirmable test is the coming round of technology earnings. That print will either validate the divergence Truist is tracking or close it.

Related reading

About this story

Filed by the newsroom of MarketPR on September 18, 2026. Source: marketwatch.com. Indicative figures are not investment advice.

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Frequently asked

Why does Truist compare this to ChatGPT's debut?

Because ChatGPT's launch was a prior inflection when a new computing cycle showed up in earnings before the market fully priced it in, giving early investors room to act before the gap closed.

Is Truist saying technology stocks will definitely go up?

No, Truist is making a relative-value argument that tech's risk-reward has improved against the broader market, not an absolute prediction that technology will run from here.

How can technology become cheaper if prices aren't falling?

When the market moves sideways while earnings keep climbing, the sector's multiple compresses against its growth profile, making technology cheaper in relative terms without a sharp sell-off.

What could undermine Truist's thesis?

Disappointing technology earnings would close the price-earnings gap and undercut the relative-value case regardless of where the broader market trades.

What is the next test of this thesis?

The coming round of technology earnings, which will either validate the divergence Truist is tracking or close it.