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NewsRegulatory · AAPL

Apple updates App Store rules to ban nonconsensual AI image apps

Apple has revised its App Store guidelines. They now explicitly prohibit applications that generate intimate images of individuals without their consent using artificial intelligence.

By Miles BroadbentNewsroomOctober 16, 20262 min readAAPL
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Apple has revised its App Store guidelines. They now explicitly prohibit applications that generate intimate images of individuals without their consent using artificial intelligence.

The policy shift follows intense scrutiny. X users leveraged Grok earlier this year to create nonconsensual, sexualized deepfakes, including images of minors. While Apple did not remove X or Grok from the platform, the company informed senators that it threatened to yank Grok from the store.

Pressure on Apple also manifested physically at its June Worldwide Developers Conference. Protestors demanded the removal of Grok, X, and all nudify technology. In July, a San Francisco city attorney issued an order requiring Apple to remove 13 specific nudify apps from the App Store.

About this story

Filed by the newsroom of MarketPR on October 16, 2026. Source: theverge.com. Indicative figures are not investment advice.

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